Creativity
Creativity is Associated with Superior Performance
There are many reasons why companies perform well, such as market position or technology leadership. But it's also true that creativity is at the heart of business innovation and marketing. With an increasing focus on the science of marketing – including performance marketing, marketing AI, and advanced analytics...
...it's important not to forget about the art of marketing.
Feeling
Maya Angelou
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Key
Design as a Key Differentiator
"Top companies are leading with design. Business as usual is no longer good enough. Mature industries that have focused on more, better, and faster now need to adjust their thinking to include design as a key value differentiator."
John Maede, design partner at Kleiner Perkins Caufield & Byers.
Influence
Influence Perception
"Design is at the core of everything we do to create a consistent customer experience, and influence positive brand perception."
Paul Nicholson, senior vice president of print and broadcast at Showtime.
Marketing
Include Design in Marketing Strategy
In the digital era, where customers make instant decisions, leading companies are using design at the heart of every brand experience. Smart organizations realize the impact that design has on the bottom line and use it to guide their marketing strategies.
Creative
Creative Design
Today, consumers are constantly confronted with an overload of information. Great creative design is how forward-thinking businesses are standing out. Design should be experiential, unifying across an every-expanding set of touchpoints, brand-lifting, and, most of all engaging.
Drive
Drive Meaningful Results
Putting creative design to work for your organization will enable you to achieve a lift in your brand's performance, connect with your target audience, leave a lasting impression, and drive meaningful results.
The Art of Marketing
MaxMarCom
Max delivers award winning design and marketing strategy that elevates brands and sets you apart from your competitors.
Engage your target audience and influence your future, put great creative design at the center of your marketing strategy. Call Max today.
Data points and quotes from:
- Adobe Systems case study / white paper; Your business has a New Secret Weapon. How you can use design as a competitive advantage.
- Forrester Consulting Thought Leadership Paper Commissioned by Adobe: The Creative Dividend - How Creativity Impacts Business Results.
Adobe® is a registered trademark of Adobe Systems, Inc.
Forrester® is a registered trademark of Forrester Research, an American market research company that provides advice on existing and potential impact of technology, to its clients and the public.
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